She's a perfect 12, and 10 and 14 ... in women's fashion the size isn't
always right!!!
JUSTINE Selby is the perfect size 12 - but in
one store she's a 10 and in another she's a 14.
The disparity in clothing sizes means a size 12 woman can leave a
fitting room completely deflated when she suddenly has to squeeze into a 14.
play my interview below
Participate in Australia’s first and largest national sizing
study using 3D technology
Target Australia is calling on adult
men and women from around the country to participate in Australia’s first and
largest national sizing study using sophisticated international three
dimensional (3D) technology.
“Sizing inconsistencies are a major
cause of customer frustration across the retail industry and the leading
contributor of return rates for clothing both instore and online,” said Dene
Rogers, Target Australia’s Managing Director.
“In 2008 the federal government
conducted a review of the Australian textiles, clothing and footwear industry
and a key recommendation was to allocate $5 million from the 2009 budget to
develop a national sizing standard.
Having never been adopted, Target is
conducting its own national adult sizing study designed to improve the fit and
consistency of Target’s sizing range,” said Mr Rogers.
Target has partnered with the
world’s leading apparel fit expert Alvanon and is bringing a state of the art
3D AlvaScan machine to Australia that will measure consumers’ bodies in less
than 60 seconds, providing them with a take home print out of their exact
measurements.
“Quality is very important to Target
with consistent and reliable fit a key component of customers’ quality
expectations both instore and online. By taking sixty seconds to come and be
scanned consumers will not only find out their exact measurements, they’ll be
helping Target find out what size Australians really are today, so that we can
make clothes that really fit,” he said.
Target plans to scan up to 20,000
Australians while the 3D machine is travelling around Australia for five weeks
from 26 April to 29 May, giving people in the capital cities in New South
Wales, Queensland, Victoria, South Australia and Western Australia the chance
to be involved.
Locations and dates:
NSW Westfield Parramatta Thursday 26
April to Monday 30 April
QLD Westfield Carindale Thursday 3
May to Monday 7 May
VIC Westfield Southland Friday 11
May to Tuesday 15 May
SA Westfield Tea Tree Plaza Friday
18 May to Monday 21 May
WA Westfield Whitford Friday 25 May
to Tuesday 29 May
